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The third most successful African e Commerce is again a craft company, Rwanda Partners, which sell hand made baskets and jeweleries from Rwanda in the USA market.
I love Rwanda basket, and the quality of their products.
Lower Price (Consumers usually get better price than going to a local store) 3.
The oldest and most successful African e Commerce company is e Shop Africa.com, from Ghana, started in 2001, selling arts and crafts from Ghana, Ethiopia, Zimbabwe and Mali to consumers in USA, and UK.Also, most folks don’t have access to Internet when they want or have very limited time access.The biggest medias that reach African people are Radio, TV, and Mobile phones.And, shopping using mobile phones is rather difficult though apps have been created to make it easier.Simply put, Internet is not a convenience yet in Africa, and additionally it’s not a trusted media.